Logo of Fernet-Branca with a yellow snake and lizard on a black background, and text 'Fernet-Branca Aperitivo-Digestivo' and 'Soc. Anon. Fratelli Branca Milano'.

FerNaNdo the Crocodile

Fernando the Crocodile is our original brand mascot and content series built for brand activation to bring bold personality and storytelling to the world of spirits. Representing the wild charm of Fernet-Branca, Fernando is a rebellious, witty crocodile navigating nightlife, culture, and community across social platforms, especially TikTok. The project blends animation, humor, and brand identity to create a character-driven digital experience that builds deeper audience connection and brand recognition.

Illustration of a hand with a brain and snake emerging from the head, with protest signs reading 'Fernet-Branca' and dark humorous text about trying Fernet-Branca.